Education apps face an unfair fight against entertainment for users’ attention. Here’s the playbook to win anyway: commitment-driven onboarding, aggressive activation, and relentless goal-to-progress alignment.
Understanding Referrals as a Growth Channel: A Framework for Realistic Expectations
Most referral programs deliver 10-20% incremental acquisition. Learn the 3-level framework for building effective referral strategies without chasing viral dreams.
AI-Enabled Couples Therapy: The Massive Market Opportunity Everyone’s Missing
Your relationship with your spouse is the single biggest factor affecting your mental health. Not your job. Not your finances. Your partner. Yet when it comes to couples therapy, most people simply don’t get help. Not because they don’t care, but because the market has completely failed them. I just took on a new client […]
Product Foundations Part 2: Prioritization
Continuation of Product Foundations Part 1: Ideation The job of a Product Manager is to determine a winning strategy to achieving a company goal. They’re also responsible for ensuring that the team is working on the most valuable stuff. Strategy might make up 10-15% of the role and execution is the rest. Prioritization is essential […]
Product Foundations Part 1: Ideation
An in depth guide for how to maximize your product features roadmap using best practice ideation techniques.
The 4 Stages Of A Good Growth Process
4 key stages of a good growth process, where most people tend to fail, and a way to help you figure out of you are doing the steps right.
How To Use And Optimize A Growth Model
Issues with resourcing decisions today: One of the most important questions companies should be asking themselves regularly – What is the most effective allocation of resources to maximize our company’s growth? Most companies determine this every quarter by doing some version of an “executive round-table” debate supplemented by business cases. That approach has a couple […]
My Experience at MasterClass
I’ll tell you why I joined MasterClass and what excites me about where we’re headed, about how I think we stack up in the key areas that I evaluate companies on, what makes MasterClass unique, what the Product org is like, and I’ll sprinkle in some pictures and videos along the way. Cheers!
Impact, Confidence & Effort (I.C.E.) Prioritization
Within a growth lever that we are focusing on, how do we determine what initiatives to focus on and which to not pay attention to? One of the easiest ways is to apply a simple scoring method in order to force-rank your roadmap. ICE stands for impact, confidence, and effort. It is intentionally designed to […]
The Top 5 Reasons Why Companies Fail
Over the last decade I’ve been in a number of different roles in Growth and Marketing, across different sizes and types of companies. A recurring theme that I have found which sets the culture and performance of a company apart from others is how leadership sets a shared goal across all departments and is laser-focused […]