An in depth guide for how to maximize your product features roadmap using best practice ideation techniques.
The Top 5 Reasons Why Companies Fail
Over the last decade I’ve been in a number of different roles in Growth and Marketing, across different sizes and types of companies. A recurring theme that I have found which sets the culture and performance of a company apart from others is how leadership sets a shared goal across all departments and is laser-focused […]
20 Insights From Top Growth Leaders
One of the most impactful, high ROI activities you can do to improve your effectiveness, is speaking with and learning from other leaders in the same area of expertise. In that spirit, I’m sharing top takeaways from my conversations with some of the smartest people that I am fortunate enough to know. Oftentimes, these are […]
Growth Experimentation Pt. 3
1) You are doing it all wrong! What is your success metric? What is your hypothesis? What are your KPIs? These are inherently flawed questions. Let me tell you why: These types of questions would be relevant if we had done the traditional hypothesis brainstorming methods to come up with our testing backlog. But, as […]
Growth Experimentation Pt. 1
“Growth” is a process, not a magic potion. The idea of having a “Growth” org for startups has evolved over time. Initially called “Growth Hacking” because of the combination of skills from marketing and coding. And also because of famous “hacks” like the classics from Dropbox and Airbnb. Unfortunately, the golden era of finding magical […]
Testing Principles, Not Solutions
We all have a bias when we think up solutions and here is why: Efficiency over accuracy. When a piece of information is presented to your brain, you better believe it is trying to make sense of it in the quickest and easiest way possible. Most likely dating back to a primitive caveman survival instinct […]
Minimum Viable Value (MVV) is the new MVP
Minimum Viable What? If you’ve ever worked at a tech company you have probably heard the term MVP, or “Minimum Viable Product”. If you haven’t, you may be thinking that I am sports illiterate, but MVP basically means a first pass at making or doing something. Here is my beef with “MVP” – it is […]
7 Keys To Innovative Ideas From The Book “Originals” By Adam Grant
The book “Originals: How Non-Conformists Move The World” is chock-full with lessons on original thinking and implementing change. Written by Adam Grant, an Organizational Psychologist at the Wharton School of the University of Pennsylvania, you’ll find that he draws liberally on insights from psychology studies and famous success stories to make a compelling case for […]
The 1 Step That Everyone Forgets w/ Decision Making
I was leading a brand awareness initiative to build LawnStarter Little Libraries for homes across Austin; In only a week I had thrown together a landing page and a few email lists I scraped. Now it was time to send out an initial email and measure conversions. Then, in a 1 on 1 meeting with […]
Coming To A City Near You: Postmates
Services marketplaces revolution: There are a lot of marketplaces springing up, and in the case of a services marketplace, geographical growth planning is a key consideration – so how do they decide? Let’s break it down with a simple example for Postmates, a $138M funded, delivery & logistics company that is expanding like crazy: High […]
- 1
- 2