Education apps face an unfair fight against entertainment for users’ attention. Here’s the playbook to win anyway: commitment-driven onboarding, aggressive activation, and relentless goal-to-progress alignment.
AI-Enabled Couples Therapy: The Massive Market Opportunity Everyone’s Missing
Your relationship with your spouse is the single biggest factor affecting your mental health. Not your job. Not your finances. Your partner. Yet when it comes to couples therapy, most people simply don’t get help. Not because they don’t care, but because the market has completely failed them. I just took on a new client […]
My Experience at MasterClass
I’ll tell you why I joined MasterClass and what excites me about where we’re headed, about how I think we stack up in the key areas that I evaluate companies on, what makes MasterClass unique, what the Product org is like, and I’ll sprinkle in some pictures and videos along the way. Cheers!
Impact, Confidence & Effort (I.C.E.) Prioritization
Within a growth lever that we are focusing on, how do we determine what initiatives to focus on and which to not pay attention to? One of the easiest ways is to apply a simple scoring method in order to force-rank your roadmap. ICE stands for impact, confidence, and effort. It is intentionally designed to […]
Growth Experimentation Pt. 3
1) You are doing it all wrong! What is your success metric? What is your hypothesis? What are your KPIs? These are inherently flawed questions. Let me tell you why: These types of questions would be relevant if we had done the traditional hypothesis brainstorming methods to come up with our testing backlog. But, as […]
Minimum Viable Value (MVV) is the new MVP
Minimum Viable What? If you’ve ever worked at a tech company you have probably heard the term MVP, or “Minimum Viable Product”. If you haven’t, you may be thinking that I am sports illiterate, but MVP basically means a first pass at making or doing something. Here is my beef with “MVP” – it is […]
Best Tech Of 2015 – Berliner’s Holiday Deal Picks
Did Christmas Come Early This Year? For you, my fortunate reader, it certainly did. If you are anything like me you know how stressful it can be to shop online, spending hours on end in order to make sure you are making the right decision before hesitantly clicking that forever-binding “place your order” button. You […]