An in depth guide for how to maximize your product features roadmap using best practice ideation techniques.
Growth Experimentation Pt. 1
“Growth” is a process, not a magic potion. The idea of having a “Growth” org for startups has evolved over time. Initially called “Growth Hacking” because of the combination of skills from marketing and coding. And also because of famous “hacks” like the classics from Dropbox and Airbnb. Unfortunately, the golden era of finding magical […]
Testing Principles, Not Solutions
We all have a bias when we think up solutions and here is why: Efficiency over accuracy. When a piece of information is presented to your brain, you better believe it is trying to make sense of it in the quickest and easiest way possible. Most likely dating back to a primitive caveman survival instinct […]