Education apps face an unfair fight against entertainment for users’ attention. Here’s the playbook to win anyway: commitment-driven onboarding, aggressive activation, and relentless goal-to-progress alignment.
Product Foundations Part 2: Prioritization
Continuation of Product Foundations Part 1: Ideation The job of a Product Manager is to determine a winning strategy to achieving a company goal. They’re also responsible for ensuring that the team is working on the most valuable stuff. Strategy might make up 10-15% of the role and execution is the rest. Prioritization is essential […]
The 4 Stages Of A Good Growth Process
4 key stages of a good growth process, where most people tend to fail, and a way to help you figure out of you are doing the steps right.
My Experience at MasterClass
I’ll tell you why I joined MasterClass and what excites me about where we’re headed, about how I think we stack up in the key areas that I evaluate companies on, what makes MasterClass unique, what the Product org is like, and I’ll sprinkle in some pictures and videos along the way. Cheers!
Impact, Confidence & Effort (I.C.E.) Prioritization
Within a growth lever that we are focusing on, how do we determine what initiatives to focus on and which to not pay attention to? One of the easiest ways is to apply a simple scoring method in order to force-rank your roadmap. ICE stands for impact, confidence, and effort. It is intentionally designed to […]
20 Insights From Top Growth Leaders
One of the most impactful, high ROI activities you can do to improve your effectiveness, is speaking with and learning from other leaders in the same area of expertise. In that spirit, I’m sharing top takeaways from my conversations with some of the smartest people that I am fortunate enough to know. Oftentimes, these are […]
Growth Experimentation Pt. 2
Playing a game of blind darts. Ok so you have a bunch of ideas that you think will help grow the company, inspire user engagement, reduce friction, or impact whatever it is that your company growth goals might be. How do you determine what you should test and validate first? In an ideal world you […]
Growth Experimentation Pt. 1
“Growth” is a process, not a magic potion. The idea of having a “Growth” org for startups has evolved over time. Initially called “Growth Hacking” because of the combination of skills from marketing and coding. And also because of famous “hacks” like the classics from Dropbox and Airbnb. Unfortunately, the golden era of finding magical […]
Testing Principles, Not Solutions
We all have a bias when we think up solutions and here is why: Efficiency over accuracy. When a piece of information is presented to your brain, you better believe it is trying to make sense of it in the quickest and easiest way possible. Most likely dating back to a primitive caveman survival instinct […]
Minimum Viable Value (MVV) is the new MVP
Minimum Viable What? If you’ve ever worked at a tech company you have probably heard the term MVP, or “Minimum Viable Product”. If you haven’t, you may be thinking that I am sports illiterate, but MVP basically means a first pass at making or doing something. Here is my beef with “MVP” – it is […]
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