Education apps face an unfair fight against entertainment for users’ attention. Here’s the playbook to win anyway: commitment-driven onboarding, aggressive activation, and relentless goal-to-progress alignment.
Understanding Referrals as a Growth Channel: A Framework for Realistic Expectations
Most referral programs deliver 10-20% incremental acquisition. Learn the 3-level framework for building effective referral strategies without chasing viral dreams.
AI-Enabled Couples Therapy: The Massive Market Opportunity Everyone’s Missing
Your relationship with your spouse is the single biggest factor affecting your mental health. Not your job. Not your finances. Your partner. Yet when it comes to couples therapy, most people simply don’t get help. Not because they don’t care, but because the market has completely failed them. I just took on a new client […]
The Top 5 Reasons Why Companies Fail
Over the last decade I’ve been in a number of different roles in Growth and Marketing, across different sizes and types of companies. A recurring theme that I have found which sets the culture and performance of a company apart from others is how leadership sets a shared goal across all departments and is laser-focused […]